Adriana's Cookies

Adriana's is a cookie company that focuses on great taste, healthier options, and responsible business practices.

To convey the idea that these cookies are ones you can feel good about, the color palette is bright and springy, nodding to the hopefulness of a better future. The colors exist in large blocks and rarely interact to celebrate the unique flavor profiles that they correspond to.

The cookies themselves are a prominent element in Adriana's branding because quality of the product is one of the pillars that makes the brand stand out. When in a row on a shelf, the cookies, in a horizontal line across the face of the box, join to create a long line that extends past the length of just one box. This is designed to draw the shopper's attention to Adriana's when faced with options at the store. 

The typography takes on a classic style that is confident and avoids coming off as trendy. The thin serif letters of Marion Regular define the brand as simple and trustworthy. In the copy, Adriana's voice comes alive as friendly, optimistic, and caring, similar to the voice of Annie's Homegrown or Target. 

The ad style is clean and calm, with copy in the negative space of the photo. The photos used for ads focus on the boxes, have plenty of negative space, and lean on movement to tell a story.