The client asked for a brand development from scratch: naming, branding, and retail packaging for a line of three chocolate barks to be sold at Costco. 

 

In an environment where shoppers are often open to finding new things while also seeing a large array of options, we found it important to lead with what the product does best: look and taste delicious. As a sweet treat, we want people to purchase on impulse, and the clear imagery of what is in the bark allows shoppers to engage quickly as they are walking past. 

 

The upbeat and playful style of the design also leans into that positive treat strategy. We want them to feel good buying it and feel good eating it. This is embodied by the energetic colors and inviting sans-serif font: Gilroy and the dynamic dancing of the letters. Easy to understand, easy to enjoy.