Studio Sydney

Sydney Schilling, Iowa based designer and owner of Studio Sydney, commissioned me to do her branding. Specializing in rugs, textiles, and furniture, her brand embodies a hand-made, organic feel while still being innovative and design oriented. Sydney puts a big emphasis on the environmental impacts of what she creates, and thus uses only wool yarn, which is unique. 

The color scheme and graphic style of Studio Sydney derives from nature, emphasizing the cohesion of her work with the world around us. She requested four symbols to represent what her brand is all about. We ended up with a chair, a sheep, a rug, and a dove with an olive branch, which represent quality construction, natural sources materials, textiles, and peace with nature, respectively. For the typography, Sofia Pro, a clean sans serif that suggests forward thinking and purposeful design. Additionally, I used the artist's handwriting to write the name of the brand to emphasize how her products are hand-made and unique- things her target market values.

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Below is some of her work, which I used as inspiration for the graphic language of this project as well as the branding in action.