As the lead creative for VanEssential, the leading ecommerce vanlife gear company, I have led a rebrand, overhauled the packaging suite, oversaw creative direction, as well as all the fun things that go into it: ads, email, web design, print materials. campaigns, photo/video. 

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The VanEssential expression has been carefully curated to build a community that champions around it, show up as the trusted original choice in the market, and inspire more time adventuring.